Contextual

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Acquia Delivers Open Source Framework for Contextual Commerce

BOSTON–(BUSINESS WIRE)–May 16, 2019– Acquia today unveiled the Acquia Commerce Framework, a set of open source Drupal modules that brands can use to deliver seamless, contextual commerce experiences. These open source modules provide flexibility to embed commerce components directly into content-driven experiences, helping remove friction from the commerce process. As a result rich, omnichannel shopping …

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Eyelevel.ai launches contextual ad platform for chatbots

A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads. Eyelevel.ai’s platform is compatible with Facebook Messenger, other messaging apps like Line and Telegram, SMS, mobile web and Android/iOS apps. In a typical use case, the user is interacting with a …

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Media.net Bets Its Contextual Data Can Offset Death Of The Cookie

The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in Safari, and GDPR, which requires user consent to show personalized ads. But when advertising cookies are missing, marketers have limited, costly alternatives. Some demand-side platforms (DSPs) don’t offer any contextual buying. Or buyers must pay …

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Enhancing the Agent Experience With Contextual Workspaces

Customers want personalized support, but they also want quick support. These are two needs that don’t always go hand-in-hand. When a customer reaches out for support, the agent typically needs a plethora of information to tailor the support to said customer. The agent might even need to reach out to different departments for added details. …

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