The new contextual ad targeting works, study says – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
As Jerry Maguire once said — “Show me the money.”
Twitter has added some new, contextual information elements to searches, including trend and activity insights. Source link
BOSTON–(BUSINESS WIRE)–May 16, 2019– Acquia today unveiled the Acquia Commerce Framework, a set of open source Drupal modules that brands can use to deliver seamless, contextual commerce experiences. These open source modules provide flexibility to embed commerce components directly into content-driven experiences, helping remove friction from the commerce process. As a result rich, omnichannel shopping …
Acquia Delivers Open Source Framework for Contextual Commerce Read More »
A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads. Eyelevel.ai’s platform is compatible with Facebook Messenger, other messaging apps like Line and Telegram, SMS, mobile web and Android/iOS apps. In a typical use case, the user is interacting with a …
Eyelevel.ai launches contextual ad platform for chatbots Read More »
The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in Safari, and GDPR, which requires user consent to show personalized ads. But when advertising cookies are missing, marketers have limited, costly alternatives. Some demand-side platforms (DSPs) don’t offer any contextual buying. Or buyers must pay …
Media.net Bets Its Contextual Data Can Offset Death Of The Cookie Read More »
Customers want personalized support, but they also want quick support. These are two needs that don’t always go hand-in-hand. When a customer reaches out for support, the agent typically needs a plethora of information to tailor the support to said customer. The agent might even need to reach out to different departments for added details. …
Enhancing the Agent Experience With Contextual Workspaces Read More »
LinkedIn has updated its Help Center listings, making them more convenient and practical within the user experience. Source link
The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive content, in the modern practice of audience targeting, advertisers direct ads at users based on their behavior, demographics and location. It’s the difference between running an ad for a …
In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing themselves with the process and its functionality, certain tactics and strategies had become industry standards. The era I’m talking about is the one where Google AdSense was heavily built into the foundation of a blogger’s strategy. The “legacy” tactics associated …
4 warning signs AdSense is ruining your contextual advertising strategy Read More »
Google has added a new listing of related search matches to common queries, helping to connect users with the right information faster. Source link
Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life following the launch in May of the General Data Protection Regulation (GDPR). Some adtech observers have contended that contextual advertising can take the place of data-based audience targeting, because it does not require consent and could cost less. …
