Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach. Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of 2018 across multiple devices. With an 111 percent increase in impressions served […]
According to the Biz2Credit Small Business Lending Index, the loan approval percentage across all categories of lenders is rising. For banks and institutional lenders, the month of June has delivered new highs. This is great news for small businesses who are looking for capital to expand their operations. However, the robust economy has resulted in
Small Business Loan Approvals Continue to Rise, Says New Biz2Credit Report Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Facebook blocking the wrong ads, massive data breaches continue & more Read More »
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union
Small business owners consider finding new customers to be their biggest challenge and consequently label deploying new marketing strategies to reach out to prospective customers as their primary focus to ensure business growth. Despite being most important for small business growth, marketing remains the most underinvested area among small business owners. This was the finding
Small Businesses Know Marketing is Important but Continue to Under Invest, Survey Says Read More »
Religions of the World Continue to Abandon Social Media In response to the growing media frenzy over President Russell M. Nelson’s plea to the youth of the LDS Church to forgo all social media contact for one full week, Pope Francis of the Catholic Church has announced that all lay members will now be asked
Religions of the World Continue to Abandon Social Media Read More »
Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources – Search Engine Land Thanks to Our Sponsor Source link
The fallout from reports of ad fraud continues for Newsweek Media Group as ad tech vendors say they have stopped selling NMG inventory through their exchanges and networks. AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties. Third-party measurement and authentication company
Ad fraud allegations continue to besiege Newsweek Media Group Read More »
Tuan86 / Pixabay The most critical component in creating a high-performance sales team is attracting and selecting the right level of talent, however, hiring correctly is still the number ONE problem in most organizations. While the jury is still out on the on college national signing day and their recruitment of high school seniors, and
The holiday shopping season couldn’t come soon enough for brick-and-mortar retailers in the US. There may be an economic upturn coming, but small retail businesses in the U.S . have yet to sit RetailNext Retail Performance Pulse October 2017 According to the October RetailNext Retail Performance Pulse, sales at these retailers were down once again
Retailers Continue to See Slow Growth in October Read More »
