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Singapore Online Advertising Market Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research

GURUGRAM, India, June 17, 2019 /PRNewswire/ — Percentage share of social media advertising in online advertising market is expected to positively incline registering a CAGR of close to 9% with growth in the number of social media users during 2019-2023. This would be facilitated by a proportionate rise in number of social media ads in …

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Expandable Featured Snippets Mark Continued Shift in Search

It’s been a year of many changes, big and small, to Google’s organic search results. Still, after a Spring that saw, in order, zero search results, more search results, and the displacement of featured snippets with direct answers, this Summer has been relatively quiet. We’ve seen chatter around some ground-rattling core algorithm updates, sure—like the …

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SearchCap: Google AdWords UI, Bing camera search & Google Assistant continued conversations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link

Google turns on ‘Continued Conversation’ in the Google Assistant

Among the ways that Google is trying to make interactions with the Assistant more natural is enabling follow-up questions and interactions without injecting “Hey Google” each time. At Google’s developer conference in May, the company announced a new feature called “Continued Conversation.” Continued Conversation, which is launching today in the US, allows users to have …

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2018 Will See Continued Decline in Facebook Use Among Teens

Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year. eMarketer’s 2017 forecast stated that for the first time ever, Facebook would see a drop in users. The research firm estimated that there would be a 3.4 percent drop …

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How agencies are adapting to continued pressures on their business model

  The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been the case and will remain the case in 2018. But recent pressures on agency business models are forcing these shops to shift how they …

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