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Why Facebook is Expanding Its Brand Safety Controls for Advertisers

November 22nd, 2019 Marketing Erica Perry According to recent figures, 80 percent of people in the U.S. now claim they would reduce or stop buying a product if advertised next to extreme or dangerous content online. In response to this trend and recent criticism for its political ad policies, Facebook is prioritizing transparency and brand …

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Matt Southern

Facebook Expands its Brand Safety Controls for Advertisers

Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block lists to prevent their ads from being served …

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Paralyzed Man Controls An Exoskeleton Using Brain Signals

– Advertisement – Almost 20% of spinal cord injuries result in tetraplegia, a paralysis resulting in partial or total loss of use of all four limbs. Neuroprosthetics is constantly evolving to manage this condition and thus improve the lives of patients. Scientists at the Grenoble University Hospital in France are conducting an ongoing clinical trial …

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Box debuts new security controls, other enhancements to workflow automation tools

Cloud storage company Box Inc. is using its annual BoxWorks conference as a launchpad for its new Box Shield as well as enhancements in Box Relay, helping users secure their most important data and collaborate more easily on various projects. First up today is Box Shield, which is an add-on service built into Box’s content management suite …

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Google Announces Maps Incognito Mode and More Privacy Controls

Google Today, Google is announcing a plethora of new privacy and security features: Incognito Mode for Google Maps, auto-deletion of your YouTube history, voice privacy controls in Google Assistant, and Password Checkup built into Google’s password manager. First up: Google Maps is getting Incognito Mode soon. Google says it will start rolling out on Android …

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Jedi Knight II doesn’t have inverted look controls on Switch … yet

Star Wars: Jedi Knight II – Jedi Outcast launched today on Nintendo Switch and PlayStation 4. This is a re-release of the 2002 PC, Xbox, and GameCube adventure that doesn’t include the multiplayer. But that’s not the only thing developer Aspyr left out of the Switch and PS4 ports. The studio also didn’t include the …

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Control’s content roadmap teases Alan Wake expansion

Control is one of the best games of the year. It’s an excellent action-adventure with Metroidvania-like exploration from Alan Wake developer Remedy. And now the studio has revealed its content roadmap for Control today, which has plans for updates through the middle of 2020. The studio is even teasing a potential crossover between Control and …

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Facebook launches UK ad campaign to promote privacy controls

Facebook has launched a UK ad campaign to increase users’ awareness of how to control privacy settings.  The campaign is part of chief executive Mark Zuckerberg’s wider efforts to create a more privacy-focused social network in the wake of last year’s Cambridge Analytica data breach scandal. Facebook also cited new research that revealed half of …

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Nike’s Huarache smart shoes feature Apple Watch and Siri controls

Nike has unveiled a new pair of smart shoes that feature connectivity with the Apple Watch and Siri. The Adapt Huarache takes its namesake from the company’s popular 1991 Huarache line of shoes. Beyond sporting a contemporary, virtually branding-free design, the shoes also sport the Nike FitAdapt lacing system. Using a midfoot motor, this technology …

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What you need to know about Peloton’s warning about internal controls flaws

There’s something important potential investors should know before getting on the treadmill with Peloton. The hot fitness equipment manufacturer that’s heading toward an initial public offering is likely at higher risk than the average company of misstating its financial reports or being the victim of, or even perpetrating, fraud. Peloton on Tuesday made public its …

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Google Ads unveils several fine-tuning controls for bidding strategies

The ability to set conversions actions at the campaign level was among the announcements at Google Marketing Live 2019. Google unveiled several updates around bidding controls at Google Marketing Live this week that marketers will want to be on the lookout for as they roll out into accounts over the coming weeks and months. Set …

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