It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples. Source link
How to Create a Controversial Marketing Campaign That Converts Read More »
Actress Seo Min Jung spoke up about her controversial gift to BTS. On April 12, BTS guested on SiriusXM. During the radio show, the idols were gifted custom headwear. Jimin later revealed via Twitter the gift was actually prepared by Seo Min Jung and expressed appreciation. Seo Min Jung was able to meet BTS at the SiriusXM studio
Actress Seo Min Jung’s gift to BTS becomes controversial Read More »
Following the Gillette and Nike controversies, is it possible to showcase your brand’s attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the brands we are buying from than ever before. With more than half of Britons thinking
Do brands need to be controversial to be socially responsible? Read More »
Facebook's groups push may have an underlying motivation – to shift controversial opinions out of the public eye. Source link
Facebook Criticized for Failing to Address the Rise in Controversial Private Groups Read More »
Moz, the popular SEO toolset, announced they have upgraded and improved how they measure their internal metric they call “domain authority,” a score given by Moz that estimates how valuable a certain domain is in terms of how well it might rank in Google or other search engines. According to the company, the upgrade, which
Moz upgrades controversial ‘domain authority’ metric Read More »
By Elise Viebeck, The Washington Post WASHINGTON — An independent ethics monitor raised concerns this year that outgoing Rep. Rod Blum, R-Iowa, may have broken federal law in connection with a search-engine optimization business he co-founded in 2016, a warning unlikely to have an effect before Blum leaves Congress next month. The nonpartisan Office of
Ethics office releases report on Rep. Rod Blum’s controversial business ties Read More »
Controversy is a great attention grabber, since it can be easier to get media coverage with a provocative topic, but to actually market and sell a highly-debated product is another matter entirely. If you’re faced with selling and marketing a controversial product or service, consider these tips to get your product in front of your
How to Successfully Market and Sell a Controversial Product Read More »
Facebook CEO Mark Zuckerberg has announced a new News Feed Algorithm update aimed at disincentivizing sensationalist content. Source link
Facebook Rolls Out News Feed Algorithm Update to Disincentivize Controversial Content Read More »
The European Parliament has backed a highly restrictive copyright directive intended to benefit traditional European news publishers and copyright holders at the potential expense of user-generated content and U.S. internet companies, including Google. An earlier version of the directive was rejected in July. The new rules must be approved by member states before they can
EU approves controversial copyright directive aimed at Google, Facebook, Twitter Read More »
We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress. Certainly, that’s not enough, so we also upload 18,000 hours of video to YouTube every minute! For brands to be seen and heard, they often resort to releasing content intended to grab people’s attention.
5 Critical Precautions When Publishing Controversial Content Read More »
