Controversial

3 Tips For Creating Controversial Marketing Campaigns Without Destroying Your Brand

Content marketing, SEO BLOG / Good To SEO

Is controversy always a good thing for marketing your brand? It’s that age-old question… is all press good press? There are supporters on either side of the fence, both armed with examples that suit their purpose. So which side of the fence are you on? Let’s reframe the question like this: How much and to what extent is […]

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Facebook Ends Controversial ‘Explore Feed’ Alternate News Feed Test

SEO BLOG / Good To SEO

Social media managers rejoice – Facebook has announced that it’s ending its controversial ‘Explore Feed’ experiment which saw them introduce a separate News Feed for Page and publisher content in several countries. As explained by Facebook’s News Feed chief Adam Mosseri: “We constantly try out new features, design changes and ranking updates to understand how

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McDonald’s Just Revealed That Its Most Controversial Burger Will Become a Permanent Menu Item

Marketing, SEO BLOG / Good To SEO

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. They said it would never happen. They said it was just a fad, a passing fancy, a frippery of appeasement. It was good for a little news, but surely not for a lot of McDonald’s. This, you

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How To Market Your Business In A Controversial Business Niche

Business, SEO BLOG / Good To SEO

Have you ever sat down and thought about how your business niche impacts your marketing strategy? Countless marketers operating in niche markets face this very issue on a daily basis. Specialized and unique products tend to require a different sort of marketing strategy, and meticulous research is required. The same goes for marketing agencies that

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Han Seo Hee Apologizes For Her Controversial Statements Regarding Being A Feminist

SEO BLOG / Good To SEO

2017-09-27 17:15:26 2017-09-27 17:20:57 Display.Sharethrough.Soompi.1×1 On September 27, Han Seo Hee uploaded a long post apologizing for her remarks about being a feminist. Han Seo Hee is the trainee who was indicted for smoking marijuana with BIGBANG member T.O.P. Han Seo Hee wrote, “I believe everyone felt uncomfortable by some of the things that I said on

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The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads

SEO BLOG / Good To SEO / 1 Comment

We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does the incendiary become scandalous? When does gender targeting become sexist?

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