New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center. Please visit Search Engine Land for the full article. Source link
July 25, 2018 Ad Testing Reviewed Over the past decade, ad testing has, for the most part, been a simple A/B test. Change messaging or URLs and see which ad performs best through a 50/50 split serve. Then after enough statistical significance, see which ad performed best based on the CTR and other KPI metrics …
Conventional Ad Testing Is Dead, Long-Live AI Testing Read More »
“If it ain’t broke, don’t fix it.” Many people abide by this philosophy. Hey, it makes life a lot easier. If you’re not constantly trying to reinvent the wheel, you can focus on pursuing happiness and success. It is one of many simple rules intended to help individuals prioritize and prevent unnecessary distraction or worry. …
Conventional Wisdom Sometimes Lies. 7 Ways to Break the Rules and Succeed Read More »
It’s becoming more widely understood these days that companies and entire industries are struggling to maintain their conventional retail presence. Take Sears for example, which seems to have been hovering near bankruptcy for years. It just made an announcement that it will partner with Amazon to create and sell Alexa-enabled smart-appliances and its stock shot …
These 10 Companies Show Why Conventional Retail is Far From Dead Read More »
