July 25, 2018 Ad Testing Reviewed Over the past decade, ad testing has, for the most part, been a simple A/B test. Change messaging or URLs and see which ad…
Conventional
“If it ain’t broke, don’t fix it.” Many people abide by this philosophy. Hey, it makes life a lot easier. If you’re not constantly trying to reinvent the wheel, you…
It’s becoming more widely understood these days that companies and entire industries are struggling to maintain their conventional retail presence. Take Sears for example, which seems to have been hovering…