July 25, 2018 Ad Testing Reviewed Over the past decade, ad testing has, for the most part, been a simple A/B test. Change messaging or URLs and see which ad…
Conventional
<
“If it ain’t broke, don’t fix it.” Many people abide by this philosophy. Hey, it makes life a lot easier. If you’re not constantly trying to reinvent the wheel, you…
<
It’s becoming more widely understood these days that companies and entire industries are struggling to maintain their conventional retail presence. Take Sears for example, which seems to have been hovering…