convergence

The convergence of data quality to consumer discoverability

While technology is driving longer buying journeys for customers considering big-0ticket items such as travel, vehicles, or major appliances, at the local level it’s all about efficiency. A consumer may use up to 13 different sources to find out information about a business but when it comes time to convert to an in-store visit, they …

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What’s Fascinating is the Convergence of Online and Stores

The former CEO of Saks, Steve Sadove, says that what’s really fascinating is the convergence that is currently happening with online and brick and mortar stores. You have the Amazon’s of the world adding brick and mortar store options and then you have Walmart and Target and many others growing at 40-50 percent with their …

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Why marketing convergence is non-negotiable in a post-mobile world

Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. A game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It wasn’t until 27 years later that the …

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