Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mitzi Perdue, wife of the late Frank Perdue, is a syndicated journalist and the author of nine books, including a series of six cookbooks. She also blogs for the Academy of Women’s Health and writes for Genetic Engineering & Biotechnology […]
Back in 2014 my colleague Chuck Price published The 10 Best Ways to Generate Traffic WITHOUT Google here at Search Engine Watch. Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of
Participating in the conversation: 10 ways to generate traffic WITHOUT Google Read More »
Tony: What was the connection? Nina: What I loved about sociology was the study of people and organizations and cultures, and how they all come together to create human experiences. Understanding how we relate to each other and what influences us is at the heart of what I like about marketing, and it’s made me
As digital marketers, many of us are used to being multilingual when it comes to communicating KPIs to clients. Some clients are interested in efficiency metrics, like ROAS, CPA, or Ad/Cost. Others prefer more growth-oriented metrics, and aim to maximize revenue or leads within a given budget. In the vast majority of cases, though, all
Reframing The Conversation: The Benefits Of Profit-Based Management Read More »
While Twitter had their #BrandBowl competition looking at conversations surrounding the ads during the Super Bowl, Facebook too was tracking the numbers, though their focus was slightly different. Facebook has released a report on overall Super Bowl chatter across The Social Network, in which they highlight one major point: “As in 2017, mobile won over desktop
Facebook Reports on Super Bowl Related Conversation and Brand Opportunities Read More »
After a year of delays, Amazon finally opened its cashless and cashier-less convenience store to the public last Monday, and the initial reactions have ranged from curiosity to bemusement, to confusion and just about everything in between. Amazon Go is a simple concept: shoppers first enter the store through turnstiles, scanning their phone on a
So, I made a mistake… A big mistake. A $100,000 mistake. And the most surprising part? I could have prevented it with one conversation with someone who was a little more experienced than me. Here’s what happened… My Big $100,000 Mistake A few years ago, I wanted to roll out a new paid traffic initiative
So, I made a $100,000 mistake. And I could have prevented it with one conversation. UGH! Read More »
Facebook released a new study which looks at how both Facebook and Instagram are being used to discuss fashion, including data on hashtags, seasonal peaks and the adoption of Facebook groups among fashion fans. The insights covered highlight a range of relevant trends for any brand working in or around the fashion sector, providing key notes
UPDATED! This post was expanded and updated for 2017 to include more examples of social media prompts to get the conversation going! We all know that social media marketing is important, but for some people, opening up Twitter or Facebook and staring down that empty status update box can be incredibly intimidating! There are about 3
26 Social Media Prompts that Get the Conversation Going Read More »
Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the virtual tip of every marketer’s tongue, currently accounts for one out of every five Google mobile searches — and that number is expected to grow over time as digital assistants and smart home devices become more commonplace. For the modern-day SEO, the shift from manual
Key notes on optimizing for voice search: Conversation, content and context Read More »
