Conversational

LivePerson adds social and email to its conversational platform

LivePerson adds social and email to its conversational platform

Conversational marketing platform LivePerson has announced the launch of EmailConnect and SocialConnect. The solutions seek to allow brands and marketers to manage customer conversations and interactions across different channels from its centralized hub. Emails, social mentions and direct messages will be accessible through the same conversational platform that LivePerson customers use to manage Apple Business …

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How Voice Search and Conversational AI Are Changing SEO

Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to …

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Best Conversational Marketing Tactics for the Digital Security Field

Your digital security company is ready for growth. You’re working on content. You’re on social channels. You’re even working on a video strategy. But are you having conversations? When it comes to implementing this new and powerful marketing strategy into your online security brand, you’ll want to think about the user experience. It’s not just …

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Mobile Conversion Rate Optimization with Conversational Commerce

Whether phone, email, chat or self-service, it’s all about reaching consumers in their preferred channel at the right moment. Ecommerce teams need to be ready for those decisive “micro moments” when consumers need support, demand info, or are on the verge of making a purchasing. Now with conversational commerce, technology has revolutionized chat as an …

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