Today’s consumers are bombarded with notifications (an average of 63.5 per day). Email, text, social, push, messengers—and that’s just to name a few. Customers are overwhelmed, and their muting channels entirely to find a moment of peace from their digital devices. 94% of consumers are annoyed by the communications they receive from businesses. But it […]
How to Use Conversational Messaging to Satisfy Consumer Demands Read More »
Ever had a friend or colleague who could just talk your ear off? A person who’d tell you everything about their weekend (the places they went, the food they ate, the sights and smells)—and eventually, they’d ask about yours…only to then transition your response back to their weekend and the to-die-for appetizer they forgot to
The CMO’s role in companies has changed over the years—from being brand-focused to being ROI-focused. All marketers have been affected by the repercussions. The world over, in the C-suite CMOs are the fastest to be let go. Why? Because they have the hardest time proving the positive impact and ROI that Marketing spend has had
Conversational Bots: Delivering Leads and Conversions Read More »
At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those
SMX Overtime: Opportunities and challenges for conversational voice search Read More »
Conversational marketing platform LivePerson has announced the launch of EmailConnect and SocialConnect. The solutions seek to allow brands and marketers to manage customer conversations and interactions across different channels from its centralized hub. Emails, social mentions and direct messages will be accessible through the same conversational platform that LivePerson customers use to manage Apple Business
LivePerson adds social and email to its conversational platform Read More »
Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to
How Voice Search and Conversational AI Are Changing SEO Read More »
How did your grandparents, parents, and younger siblings grow up gossiping about the latest party? I bet they’d all have different answers.
The Beginner’s Guide to Conversational Marketing Read More »
Your digital security company is ready for growth. You’re working on content. You’re on social channels. You’re even working on a video strategy. But are you having conversations? When it comes to implementing this new and powerful marketing strategy into your online security brand, you’ll want to think about the user experience. It’s not just
Best Conversational Marketing Tactics for the Digital Security Field Read More »
Whether phone, email, chat or self-service, it’s all about reaching consumers in their preferred channel at the right moment. Ecommerce teams need to be ready for those decisive “micro moments” when consumers need support, demand info, or are on the verge of making a purchasing. Now with conversational commerce, technology has revolutionized chat as an
Mobile Conversion Rate Optimization with Conversational Commerce Read More »
Conversational commerce can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational commerce could offer true 1:1 personalization at every stage of the customer journey, and at scale. Picture this. You walk into your favourite brick-and-mortar store to
