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“T-Mobile literally pulled the hold technology out,” says LivePerson CEO Robert Locascio. “Millions of customer at T-Mobile don’t have to be put on hold. There’s no press one or press two. They go straight to a person. You are messaging them. You are doing what’s natural to you. That’s really what we see as changing
AI-Powered Conversational Bots Are Changing the Game, Says LivePerson CEO Read More »
Contrary to what many marketers perceive, call volumes have increased in the smartphone era. Phone calls remain a key channel for leads and sales across industries, and call tracking has the distinction of being one of the few ways marketers can track both online and offline leads. SEOs used to object to call tracking because
How call tracking is becoming ‘conversational intelligence’ Read More »
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP Read More »
As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results. Source link
Why Brands Need a Conversational Marketing Plan Read More »
Twitter is running a new beta test of its 'conversational' updates, which could significantly change the Twitter process. Source link
Twitter Details Plans for Beta Testing of New Conversational Features Read More »
It’s a well-known fact that data is vital to the success of any company. Data analytics provides insights into customer behavior – which in turn is used to fuel the strategic initiatives of the business. Well-curated and holistic customer data can open up a world of new opportunities based on concrete numbers. Today, data extends
AI-Powered Chat Brings Conversational Business Intelligence to Your Fingertips Read More »
A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on customer service agents working with AI to create and orchestrate chatbots. “We now know,” founder and CEO Robert LoCascio said, “that people in contact centers, who converse with consumers everyday, are the best conversational designers
LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands Read More »
The way people interact is changing today. Think about how you connect with your friends today: Instagram stories, Facebook Messenger, etc Technology like this has helped us become accustomed to an instant exchange of information — our connections with the people in our lives and our broader world now happen in real time. But most
3 Keys to a Successful Conversational Marketing Program Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events October 24-25, 2018: SMX East January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019:
Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads Read More »
