Conversations

Facebook advertisers can now use Stories ads to start conversations in Messenger

The new “Send Message” call-to-action in Stories ads on Instagram, Facebook and Messenger. Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. How it works. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business …

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Text Conversations Build Customer Relationships, Says Twilio CEO

“We are starting to see companies where not only can they text you but you can text them,” says Twilio CEO Jeff Lawson. “That’s the nature of a conversation. That’s how you build relationships over time. It’s two way. The leading companies are figuring out that actually if you create this dialogue it creates great …

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Next-gen Siri may be able to have ‘back and forth’ conversations about health issues – BGR

A new report from The Guardian reveals that the impending release of iOS 13 will include some interesting updates to Siri. Specifically, the next-gen version of Siri will reportedly have more expansive capabilities insofar that it will be further integrated into apps like Find My Friends and the App Store. Additionally, Apple at WWDC revealed …

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How To Keep Alexa Out Of Your Private Conversations

Yesterday, the news broke that Amazon has employed thousands of people to listen and transcribe your conversations via Alexa. According to Amazon, this information is used to better adapt Alexa’s search algorithm, but that doesn’t ease any privacy concerns. This isn’t the first issue that has been regarding Alexa and listening in on its users. …

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Report: There’s almost no correlation between online and offline consumer conversations

Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by the company, as well as others. Analysis of conversations about 500 brands. Engagement Labs performed what it describes as “a comprehensive analysis, lining up the week-to-week trends for the …

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