The new “Send Message” call-to-action in Stories ads on Instagram, Facebook and Messenger.Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations Read More
Conversations
“We are starting to see companies where not only can they text you but you can text them,” says Twilio CEO Jeff Lawson. “That’s the nature Read More
Gerkin has taken up the same tactic I have to test the waters: simply asking people whether they’d like to give him a call. “The assumption Read More
A new report from The Guardian reveals that the impending release of iOS 13 will include some interesting updates to Siri. Specifically, the next-gen version of Read More
Yesterday, the news broke that Amazon has employed thousands of people to listen and transcribe your conversations via Alexa. According to Amazon, this information is used Read More
Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by Read More
The common goal all business owners share is the desire to grow their business. I’m right there with them. By focusing on customer experience, businesses can Read More
Do you hate sales prospecting? Making cold calls. Sending cold emails. Interrupting folks in their social media inboxes? All in the name of effective sales prospecting… Read More
Testing is essential for anybody running a paid search account, and there are many guides for how to go about executing one. However, the majority of Read More
Successful content strategies that stand the test of time have been built from the outside of an organization looking in. In other words, the prime motivation Read More