Conversions

Quora adds features to help advertisers measure and attribute conversions more accurately

Quora on Wednesday announced two new features in its ad platform designed to help advertisers measure and attribute conversions: Advanced Match and Conversions Windows. Advanced match. This new tool allows advertisers to modify the Quora Pixel code to match secure, hashed emails with more website conversions from Quora Ads. The major benefit is that advertisers will

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How To Drive More Conversions With A User-Focused Content Matrix

How To Drive More Conversions With A User-Focused Content Matrix

Here’s where the issue start… Topic clusters work well for search engines… Because they ensure internal linking, they make sure everything’s cohesive, we just assume that it’s structured well so USERS can also find what they need. However, the actual process of navigating a topic cluster isn’t always a great user experience for real, non-robot

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Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and Target CPA bidding. It’s now available for Target ROAS campaigns. The screenshot below shows a bid simulator for Target ROAS portfolio strategy, but you can

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Closing the Loop: Turning Social Media Prospects into Search Conversions

Closing the Loop: Turning Social Media Prospects into Search Conversions

Closing the Loop: Turning Social Media Prospects into Search Conversions Where Google and Facebook Meet To the average internet user, Google and Facebook serve very different purposes. One is used primarily for searching out specific, and increasingly localized, information. The other is for sharing personal updates, staying in touch with family and friends scattered around

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