Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads
Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking […]