“Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% compared to 7% for direct […]
What piece of content or type of content has your B2B business created that has resulted in the most conversions to leads and closed/won sales? This is the million dollar question. Or at least the question that you, your boss, and your boss’s boss would like answered. How to determine what is your highest converting
Keywords have the power to change your natural search performance, but not in the way you think. The importance of keyword data goes beyond title tags and headings on a page. Think of keywords as a hoard of opportunities to increase your link authority via content creation and promotion. Identifying keywords that prospects most search
The second half of Aitarget’s how-to guide for fintech companies to improve their online creatives and outperform the competition In part one, we shared how advertisers have such little time to capture social media users’ attention (average users spend only 2.5 seconds interacting on desktop, only 1.7 seconds on mobile), three universal keys, and some
Facebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversions. At my digital marketing firm, we recently ran into an issue running a digital marketing campaign for a physical
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them Read More »
By Guest Author – 2 minute read You’re a wise business person. You understand that online lead generation is a key to the sustained growth of your business. You’ve used tactics like paid ads, blog posts, and your website to attract your ideal customers. Now people are beginning to take notice of your enterprise, and
The Foolproof 3-Step Process for Converting Leads Into Clients from Your Blog Read More »
The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales. It is also forecast that retail giants Amazon, Alibaba and eBay will by 2023 account for
The Growing Demands Of The Online Visitor and converting customers Read More »
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Instagram is a visual wonderland, especially for brands. It’s an opportunity to attract more customers — particularly those belonging to the millennial and Gen Z demographics — and showcase the best of what you have to offer. Just take a look at some of the most followed Instagram accounts and you will see why and
5 Ways to Get More Instagram Likes to Drive High Converting Traffic to Your Blog Read More »
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