kreatikar / Pixabay Landing pages are the starting point for implementing inbound marketing. It’s sometimes the first touch a prospect has with your business and need to convey a number of things: trust, authenticity, expertise and a willingness to share knowledge with them. Now that you have your offer created, it’s time to build a […]
More than 95% of users access Facebook via mobile, which means that a ton of scrolling through newsfeeds, watching Tasty videos, and, yes, clicking on ads happens on a smartphone. Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy Read More »
To survive and stay relevant in the modern era, your business needs to have an active presence on social media. When it comes to social networks, Facebook is king. As of June 2018, the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users. Over 60 million businesses have Facebook profiles.
How to Use Lifetime Value to Create a Facebook Audience That Actually Converts Read More »
Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool. Just sending a newsletter for the sake
How to Write a Perfect Email Newsletter That Converts Read More »
When it comes to digital advertising, less is more. Ad platforms such as Google AdWords, Twitter, and Facebook have character limits. And that’s good. No matter how complicated your product or how compelling your offer, brevity nearly always produces more conversions, in my experience. Brevity helps your ads stand out, especially on social networks. A
First impressions matter. When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates. I know how much time and effort it takes to improve your SEO ranking and drive more traffic to your website. If you’re seeing a boost
Templune / Pixabay Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in that space won’t work. You’ll have to put some thought into how
15 Tips for Writing Quality Landing Page Copy that Converts Read More »
So, you want to know what converts better? $1,499 or $1499? Or in other words, you want to know if a comma impacts the way people perceive your price? Well… Here’s how selling works: First, you make an offer. Then, potential buyers look at the VALUE and the PRICE of your offer. And they compare
It’s always great news for a business when their subscriber list starts to grow. The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue. But that’s not always the case. People ask me all the time why their bottom line hasn’t improved as
How to Write a Double Opt-in Landing Page That Converts Well Read More »
There’s a lot of competition online, and that competition grows daily. If you want to stand out, you’ve got to be doing something really special. Luckily for content creators, it’s not actually as hard as you’d think to stand out. All it takes is a little time and patience. Here are 10 tips that will
