Feb 1, 2019 After having a few new sexual partners since her last STI screening, Millie Zehnder, then a 19-year-old sophomore at Florida State University, wanted to do the responsible thing and get tested again. She immediately thought of the clinic she walked by every day on her way to class. Each Wednesday, at an […]
How Pro-Life Health Clinics Convince Students to Get Abortions Read More »
Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content. (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017)) Table of Contents
Original Research Content: How To Convince Your Boss To Create Marketing Gold Read More »
As a career coach, I’ve seen a recent rise in the number of job seekers who feel they’re getting passed over by employers because their overqualified. They usually tell me they feel their age is the issue. In reality, it’s something called “experience discrimination” that’s impacting them. Millennials now make up 50+ percent of the workforce…
Overqualified? This 1 Technique Helps Convince Hiring Managers to Hire You Read More »
It’s been described as “the stupidest thing any country has done,” “a declaration of economic war upon ourselves,” and “a monumental act of self-harm.” It’s a decision that could derail the economy, cost the UK £100s of billions in lost revenue, and put an unprecedented number of businesses and livelihoods at risk. Yet, on the
How Marketers Can Convince Customers: Lessons From Brexit Read More »
Let’s face it… When you’re working for someone else, it’s really, really hard to ASK to spend their money. Especially when it comes to attending a conference. The ticket cost, airfare, hotel, and other expenses start to add up in your boss’ head before you can mutter the words, “Can I go?” The absolute WORST
Convince Your Boss to Send You to Traffic & Conversion 2018 Read More »
January 22nd, 2018 Digital marketing experts will tell you that you’re not going to kill it with conversion and improve ROI unless you gather and apply data. I’m one of many marketers interested in continuously exploring the possibilities of data-driven marketing. Recently, I had the chance to interview an expert on the subject, Ben Carpel,
Is Your Company Data-Driven? | Convince & Convert Read More »
Posted by rMaynes1 The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to
Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO Read More »
December 6th, 2017 I love Slideshare. The “YouTube of presentations” was at one point the number one destination for business owners and managers. It sported better demographics and site visitor loyalty than even LinkedIn. It was one of the top 100 most visited websites on the planet. Maybe that’s why LinkedIn bought it for $119
Has LinkedIn Ruined Slideshare? | Jay Baer, Convince & Convert Read More »
By Basem Temraz Every e-commerce entrepreneur will ask themselves this question at one point or another: How do I get people to purchase from my website? How do I effectively compete online? How do I increase revenue? While every entrepreneur’s situation is slightly different, based on their target market, product, and objectives, it turns out
10 Best Strategies to Convince Customers to Purchase From Your E-Commerce Website Read More »
Multiple studies have shown that employees are happier and get more done when they have the option to work from home. Unfortunately, some bosses wrongly believe that employees are more productive when they’re all in the same physical area. Regardless of what your boss believes, its in your best interest (and your boss’s best interest,
How to Convince Your Boss to Let You Work from Home Read More »
