Tony Villanova – May 11, 2020 Google’s announcement on January 14, 2020 “Building a more private web: A path towards making third part cookies obsolete” will eliminate third-party cookies within 2 years. To find out why this is important and how it could impact you, lets start off with defining what a cookie is. A […]
Google’s Cookie Update & What This Means for Your Business Read More »
February 7th, 2020 Tech Erica Perry The days of third-party data tracking within the world’s most popular browser are over. After months of speculation, Google has finally confirmed that it will join Safari and Firefox in withdrawing support for third-party cookies by 2022. The growth of the ad tech ecosystem as we know it was
Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? To better understand the challenge of attribution going forward, we asked a range of marketing and martech executives to comment on replacement
Last week Google announced it would end support for third-party cookies in Chrome by 2022 or sooner. Google said it would use its “Privacy Sandbox” as an arena to develop alternatives for ad targeting and conversion tracking. Google is explicitly trying to balance ad personalization and consumer privacy. The company said in its blog post,
Marketers respond to Google Chrome cookie decision with mixture of hope and fear Read More »
Photo by Ellieelien on Unsplash With all the fear and panic surrounding Apple’s ITP 2.2 and 2.3 updates this year, did the industry forget that ITP-like restrictions are coming to Google Chrome 80, too? Unfortunately, it appears so, according to a recent AdExchanger article: “Google is less than two months away from instituting a policy
Google Chrome 80 Is Restricting Cookie Tracking in Feb 2020 Read More »
This is a cross-post from the Chromium developer blog and is specific to how changes to Chrome may affect how your website works for your users in the future. In May, Chrome announced a secure-by-default model for cookies, enabled by a new cookie classification system (spec). This initiative is part of our ongoing effort to improve privacy and
Get Ready for New SameSite=None; Secure Cookie Settings Read More »
The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid. This means consent requires an active opt-in. CJEU’s ruling comes as part of a case against the lottery website, Planet49, which asked users to give consent for cookies in order for
EU court rules pre-checked cookie consent is not legally valid – Econsultancy Read More »
Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you
Let’s play “Cookie Data’s Illegal”: Your move – Econsultancy Read More »
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection
The third-party browser tracking cookie is dead. What’s next? Read More »
How will Google’s new third-party cookie policy affect your affiliate program? Are changes to how Google’s Chrome browser tracks cookies going to devastate your affiliate marketing programs? Doubtful. But it’s best to know exactly what’s going on so you can be aware of fluctuations in your traffic. If you’re running an affiliate program, you probably
How Will Google’s New Third-Party Cookie Policy Affect Your Affiliate Program Read More »
