Cookie

EU court rules pre-checked cookie consent is not legally valid – Econsultancy

The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid. This means consent requires an active opt-in. CJEU’s ruling comes as part of a case against the lottery website, Planet49, which asked users to give consent for cookies in order for …

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Let’s play “Cookie Data’s Illegal”: Your move – Econsultancy

Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you …

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The third-party browser tracking cookie is dead. What’s next?

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection …

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How Will Google’s New Third-Party Cookie Policy Affect Your Affiliate Program

How will Google’s new third-party cookie policy affect your affiliate program? Are changes to how Google’s Chrome browser tracks cookies going to devastate your affiliate marketing programs? Doubtful. But it’s best to know exactly what’s going on so you can be aware of fluctuations in your traffic. If you’re running an affiliate program, you probably …

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A Safe and Happy Place for Inspiration and Salted Caramel Cookie Recipes

When you think of social media marketing, Facebook and Instagram come to mind. It’s easy to forget Pinterest, which is often misjudged as only a mood board for #inspo. So it might come as a surprise, that Pinterest is one of the largest website traffic drivers in the world! So, what exactly is Pinterest marketing? …

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How Google Chrome’s cross-site cookie & fingerprinting changes will affect marketers – Econsultancy

By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%. That means when Chrome changes, the effects can be significant and at recent the Google I/O conference, the Chromium team announced upcoming changes to Chrome that will likely impact marketers. The first change addresses cookie privacy and will …

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Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its annual I/O developer conference. New tools in Chrome will allow users to block or clear third-party cookies more easily, Google said. The company also announced a browser extension that will show more information about …

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