Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from vendors’ partners. But few publishers have a good understanding of the many ways visitors are tracked or how page loading times are impacted by these services. To help get a handle on this […]
The Media Trust works with UK publishers and vendors to classify cookies Read More »
An opted-in first-party relationship must be established before any tracking or measurement occurs. Source link
Report: Facebook Pixel adds first-party cookies option for advertisers Read More »
I once was a Cub Scout. Much of it I liked. I liked camping and learning how to use a knife. I enjoyed hanging out with other boys. But there was one thing about Cub Scouts that I hated: selling raffle tickets! I would knock on door after door. I knew folks were home because
Teaching sales and marketing with Girl Scout cookies Read More »
Cookies are in the spotlight with the E.U.’s new General Data Protection Regulation. It follows the E.U.’s “Cookie Directive,” which has been in effect for several years. Cookies are important for online businesses. They are also common. In this post, I’ll explain the basics of cookies for ecommerce businesses. What’s a Cookie? Cookies are small
Despite the GDPR, Cookies Are Vital to Ecommerce Read More »
The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players that rely on
We’re already seeing the fallout from Apple’s war on cookies Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Free-Photos / Pixabay Shopping for holiday gifts online saves time, money, and effort. However, there is one thing you’d better keep in mind: the internet makes presents easy to find but hard to keep secret. Do you remember the last time your loved ones were unwrapping their gifts? Did they look truly surprised? If not,
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards Read More »
