Coop

Co-op claims industry first with online ads optimised for attention

Dentsu Aegis Network, Technology NEWS /

Co-op and its media buying agency Dentsu Aegis Network have teamed up to create the first-ever ad campaign that uses custom Google algorithm tech that optimises for viewer attention.  The algorithm optimises online media buying after campaign assets have been put through eye-tracking research.   Using attention as a key variable is a departure from conventional […]

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Co-op Insurance to target in-the-market consumers using Sky AdSmart

Dentsu Aegis Network, Technology NEWS /

Co-op Insurance is using Sky’s addressable TV AdSmart platform for the first time, with a six-week direct-response campaign aimed at drivers whose policies are up for renewal. Using Dentsu Aegis Network’s M1 data marketing platform, Co-op was able to identify a number of test regions in the UK and match it with data on insurance

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Self-Storage Co-Op Storelocal Partners Tenant Inc. Expand Technology

SEO BLOG /

Storelocal, a cooperative created by independent self-storage operators to offer member benefits with economies of scale, has signed a lease-to-transfer agreement with technology-development firm Tenant Inc. The partnership will allow Tenant Inc. to integrate its platform with Storelocal’s “Tenant” suite of services, including access control and mobile management, expanding the co-op’s move-in technology offerings to

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Foureyes® Outbound Communication Tool Announced Certified and Co-Op Eligible in the Jaguar Land Rover Certified Digital Program

SEO BLOG /

Sample communication from Foureyes 20/20 With the certification of Foureyes 20/20, we’re looking forward to partnering in a new way to achieve our shared goal of helping retailers be more successful. PORTLAND, Ore. (PRWEB) March 13, 2019 Foureyes® 20/20, an outbound communication tool, has been selected by the Jaguar Land Rover Certified Digital Program

Foureyes® Outbound Communication Tool Announced Certified and Co-Op Eligible in the Jaguar Land Rover Certified Digital Program Read More »

Breathing digital into your co-op: key tips from Zoe Lawrie – Co-operative News

search engine optimization tips, SEO BLOG /

Co-operative News Breathing digital into your co-op: key tips from Zoe LawrieCo-operative NewsImprove SEO results. Another marketing challenge is search engine optimisation. Ms Lawrie advised co-ops, when considering this, to type searches for the things they want to be known for, the things are interested in, and the names of their competitors … Source link

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Product listing ads, digital co-op and the $13 billion opportunity

SEO BLOG /

In October my company, Crealytics, hosted a conference called [New York] Know Go. This one-day event focused on one of search marketing’s most exciting new chapters: the rise of digital co-op. The day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid its potential

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Why digital co-op advertising will grow faster than any other ad format

Advertising, Amazon /

Co-op advertising is nothing new. Retailers and brands have long partnered to share advertising costs and drive additional sales. Traditional co-op advertising agreements are visible in TV spots and every Sunday circular driving avocado buyers to Whole Foods. About 80% of today’s co-op advertising dollars are spent offline. However, most retailers spend the vast majority

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Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & Springbot opens a customer data co-op

Channel: CMO Zone, Marketing Day, SEO BLOG /

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with

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How to Use Retail Co-op Funds for Content Marketing

Marketing, SEO BLOG /

Manufacturers and distributors that supply mid-market and enterprise retail businesses will sometimes pay those retailers to place ads alongside content as part of a cooperative advertising program. The secret to receiving this funding is in how the retailer asks for it. Co-op advertising is common in the retail industry. It is normal for a retailer

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Global Co-op Fair is today. We asked students to share tips for working abroad

search engine optimization tips, SEO BLOG /

In this file photo from 2016, students look for opportunities to participate in the Dialogue of Civilizations program. Photo by Adam Glanzman/Northeastern University Aliza Schaffer, AMD’18, recently completed a global co-op in Seville, Spain, where she worked for the travel site Glamping Hub. As a marketing assistant, her responsibilities ranged from writing content for the

Global Co-op Fair is today. We asked students to share tips for working abroad Read More »

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