Coop

Co-op claims industry first with online ads optimised for attention

Co-op and its media buying agency Dentsu Aegis Network have teamed up to create the first-ever ad campaign that uses custom Google algorithm tech that optimises for viewer attention.  The algorithm optimises online media buying after campaign assets have been put through eye-tracking research.   Using attention as a key variable is a departure from conventional …

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Co-op Insurance to target in-the-market consumers using Sky AdSmart

Co-op Insurance is using Sky’s addressable TV AdSmart platform for the first time, with a six-week direct-response campaign aimed at drivers whose policies are up for renewal. Using Dentsu Aegis Network’s M1 data marketing platform, Co-op was able to identify a number of test regions in the UK and match it with data on insurance …

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Self-Storage Co-Op Storelocal Partners Tenant Inc. Expand Technology

Storelocal, a cooperative created by independent self-storage operators to offer member benefits with economies of scale, has signed a lease-to-transfer agreement with technology-development firm Tenant Inc. The partnership will allow Tenant Inc. to integrate its platform with Storelocal’s “Tenant” suite of services, including access control and mobile management, expanding the co-op’s move-in technology offerings to …

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Foureyes® Outbound Communication Tool Announced Certified and Co-Op Eligible in the Jaguar Land Rover Certified Digital Program

Sample communication from Foureyes 20/20 With the certification of Foureyes 20/20, we’re looking forward to partnering in a new way to achieve our shared goal of helping retailers be more successful. PORTLAND, Ore. (PRWEB) March 13, 2019 Foureyes® 20/20, an outbound communication tool, has been selected by the Jaguar Land Rover Certified Digital Program …

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Breathing digital into your co-op: key tips from Zoe Lawrie – Co-operative News

Co-operative News Breathing digital into your co-op: key tips from Zoe LawrieCo-operative NewsImprove SEO results. Another marketing challenge is search engine optimisation. Ms Lawrie advised co-ops, when considering this, to type searches for the things they want to be known for, the things are interested in, and the names of their competitors … Source link

Product listing ads, digital co-op and the $13 billion opportunity

In October my company, Crealytics, hosted a conference called [New York] Know Go. This one-day event focused on one of search marketing’s most exciting new chapters: the rise of digital co-op. The day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid its potential …

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Why digital co-op advertising will grow faster than any other ad format

Co-op advertising is nothing new. Retailers and brands have long partnered to share advertising costs and drive additional sales. Traditional co-op advertising agreements are visible in TV spots and every Sunday circular driving avocado buyers to Whole Foods. About 80% of today’s co-op advertising dollars are spent offline. However, most retailers spend the vast majority …

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