When it comes to your emails, what you say is important — but so is how you say it. Great email copy helps keep your subscribers interested and can make all of the difference between emails that convert and emails that fall flat. Of course, it’s really hard to craft unique email copy that dazzles […]
New Ad Copy Guidelines from Google in Response to COVID-19 Danielle Leitch – April 16, 2020 Amidst the COIVD-19 pandemic, there has been an influx of misinformation online. In response, Google has proactively tightened ad copy restrictions to try to help prevent scammers from using ads in a harmful way. However, these restrictions may impact
New Ad Copy Guidelines from Google in Response to COVID-19 Read More »
A landing page is a gateway that marks the difference between your online business’s profitability and well… non-profitability. It’s where your audience lands when they’ve clicked on a link from social media or your web advertisement. A potential lead clicks on your link because they think they’re interested – but it’s your landing page that
This is a guest post from Megan Wright at ChamberofCommerce.com. Email marketing is a strategy that can yield an ROI of as high as $38 for every $1 spent and, thanks to the many tools available today, you can deliver an outstanding customer experience to boost conversion at a low cost. However, our inboxes are
14 Ways to Improve Your Email Copy and Increase Conversions Read More »
The CES Tech Talk Podcast is a great example of B2B content marketing. Athena Health Teaches Business Skills Through Webinars B2B Content Lesson: Help Solve Their Other Problems I was recently asked by a client what kind of content they should be publishing for their audience that doesn’t give away the types of frameworks that
This is a guest post from Megan Wright at ChamberofCommerce.com. Email marketing is highly effective; it’s a marketing channel you can’t afford to ignore. However, this strategy isn’t a best-kept secret either. With many brands re-upping their efforts in email marketing, your emails have to cut through the clutter and get the attention of your
The Top 14 Tips to Writing Email Copy That Converts Read More »
Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work doesn’t end once you’ve taken that beautiful photo
If you’ve ever written copy for a website, you know how exciting and nerve-wracking it can be. As a copywriter, it’s a dream to showcase all your great ideas front and center. At the same time, writing copy for the homepage, product pages, and calls-to-action carries a lot of pressure. Feeling this pressure is natural
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
Writing Facebook Ad Copy That Converts : Social Media Examiner Read More »
EXPLOSION REPORTED AT 2ND IOWA GENDER REVEAL PARTY WAUKEE, Iowa (AP) — Authorities are investigating an explosion at another Iowa gender reveal party that happened one day after a blast at a similar gathering in a nearby community killed a 56-year-old woman. Authorities say no one was injured in the explosion Sunday in rural Waukee,
