This post is based on episode 146 of the ProBlogger podcast. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to…
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Insurance companies and financial services are one of the least trusted resources by consumers, according to a report from Edelman, though insurance companies and financial services increased trust by 8%…
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The Editorial Board, USA TODAY Published 4:43 p.m. ET April 10, 2019 | Updated 4:49 p.m. ET April 10, 2019 A USA TODAY Network investigation finds that states are now…
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CyberRabbit / Pixabay You realize people aren’t converting from your landing page, but you aren’t sure why and don’t know what to fix. I’m here to tell you—check your copy!…
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Your B2B website content is one of the primary ranking factors for search engines. It’s also one of the essential ways that your prospects learn more about the products and…
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When it comes to common practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance…