Many in the marketing and advertising industry would no doubt argue that truly ingenious copy can only be thought up by a human. Really excellent copy is funny and attention-grabbing,…
copywriting
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We all know the power of content when building an audience. Through content we can market our products, and services while building the right type of engagement with our audience….
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Copywriting may be the most important and foundational skill in all of marketing. Every ad campaign requires it and it’s used across every single marketing channel. As a marketer, I’m…
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The Colombian Government had a problem. Throughout the long-running battle with revolutionary group FARC, hundreds of soldiers had been captured. Some of these troops had been captive for years, and…
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With nearly 40 million voice-first devices in U.S. homes, it’s clear that voice search is on its way to ruling search engine optimization. Thanks to Amazon’s Alexa, Google Home and…
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When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client’s best keyword phrases into the web page content by…