Google Gives Advertisers the Ability to Target Cord-Cutters Through YouTube

Live television audiences might not be what they used to, friend, but that doesn’t mean millennial eyeballs aren’t glued to screens during primetime (and every other hour of the day). As such, businesses that once leaned on commercials to build brand awareness and promote new products—whether nationally or regionally—are looking for impressions elsewhere. Enter Google. …

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