Cordcutting

Millennials hail cord-cutting, but still indulge in linear TV outside the home

We know by now that younger generations are abandoning traditional TV, opening their wallets instead to over-the-top (OTT) streaming services without a second thought. But a recent report from Nielsen reveals that millennials do indeed partake in their share of entertainment-based linear TV – it just happens to occur outside their living rooms. And what’s …

Millennials hail cord-cutting, but still indulge in linear TV outside the home Read More »

New survey finds cable cord-cutting is popular across the US

From the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix and Hulu. In a survey of 5000 U.S. users, Chicago-based consulting firm Waterstone Management Group found that 59 percent have discontinued cable TV in favor of OTT, and another 29 percent are considering …

New survey finds cable cord-cutting is popular across the US Read More »