corporations

Certified B Corporations Gain Ground in a Changing Business Environment

SEO BLOG / By

Certified B Corporations are for-profit companies that have been evaluated by B Lab using rigorous social benefit criteria. The certification is becoming a competitive advantage as consumers, employees, and investors seek out companies that look beyond profits in how they conduct business. The post Certified B Corporations Gain Ground in a Changing Business Environment appeared …

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Investing in Social Media: Social Media Startups Soon Turned Into Multi-Billion Corporations

SEO BLOG / By

Once they were just startups but now they are multi-billion corporations. Companies like Twitter, Facebook, and YouTube have found a way to attract their userbases, while the revenue was mostly driven by advertisements as these companies’ services are free, and “always will be”, as Facebook says. This is just an example of how people believe …

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When Corporations Embrace Their Social Responsibility Through Business Practices

Marketing / By

The marketing trend is impossible to ignore, even for someone like me who cut the cable cord five years ago and isn’t looking back. Businesses of all sizes are getting off the sidelines, embracing their corporate social responsibility (CSR) and becoming active participants in some of the biggest social issues of our lifetime. The most …

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Study finds decline in ‘trust’ costs corporations billions in profits

Channel: CMO Zone, Statistics, Statistics: Market Share, Statistics: Online Behavior, Statistics: Popularity & Usage / By

It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study that seeks to quantify the monetary impact of a decline in trust — and it’s in the billions. Loss of trust = loss of revenue. The company created …

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