Kylie Jenner and Coty

Can Kylie Jenner Be A Game Changer For Coty? The Jury Is Still Out On That

CoverGirl parent Coty agrees to pay $600 million for a 51% stake in reality star Kylie Jenner’s … [+] Kylie Cosmetics. (Photo by Charles Sykes/Invision/AP, File) Charles Sykes/Invision/AP CoverGirl parent Coty wants to be tight with Gen Z shoppers. Its answer to that: a $600 million deal for a 51% stake in a “long-term strategic …

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