Counterintuitive

The Counter-Intuitive Way to Raise Strong, Resilient and Confident Kids

Anxiety has become an epidemic, now eclipsing depression as the most common health disorder, particularly among younger people. While several hypotheses exist which try to point blame for the increasingly common condition, Norwegian researchers have found that the overprotection of children may have something to do with it. Think back to when you were a …

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Google’s all-new, quite counterintuitive guide to ad testing

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing. How AdWords picks which ads to show …

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a Counterintuitive Approach to Decision-Making

Here’s a question: the last time you had a business decision to make, was your desktop covered in spreadsheets, blossoming like an invasive plant species? Did you wake up bleary-eyed, knowing you’d spent all night dreaming of optimization and assumptions, positives and negatives, risks and rewards? Now ask yourself this: after all of that, how …

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Want a Counterintuitive Way to Grow Your Business? Embrace the Gig Economy

Think the growth of the gig economy is hurting your business? That may be true if you’re a taxi company… but if you’re a growing startup, the gig economy might be the answer to your demand spike needs. The following is from Keith Leimbach, the CEO of Liveops, a company that provides managed, flexible workforces …

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