Consumers love coupons—and brands are eager to issue them. Discounts and special offers make it easy to incentivize hesitant shoppers to finally pull the trigger. And they encourage past purchasers to place their second, third, or even tenth order. However, the smartest stores are selective about how they distribute ecommerce coupons. Instead of slashing prices …
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Burger King Answer: Burger King In 2009, Burger King ran a social media advertising campaign centered on Facebook. The campaign, known as the “Whopper Sacrifice”, hinged on a simple premise: you had to “sacrifice” ten of your Facebook friends in exchange for a coupon for a free Whopper burger. Over 23,000 people took them up …
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