When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime value (LTV) and cost per acquisition (CPA). If your main concern is rankings, impressions, or click totals, think again. Both CPA and LTV are critical key performance indicators for running […]
LTV or CPA: Which Matters Most When Scaling a Business? Read More »
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There has always been debate over which agency pricing model is best to incentivise your agency towards the same goals that you have been set by management. In this article specifically we’re going to look at the model of charging clients based on performance, also known as the CPA (cost per acquisition) model. There are
Why paying your PPC agency on a CPA model just doesn’t work in the fashion sector Read More »
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S Corp Benefits – Avoid Self-Employment Taxes – Watson CPA Group Read More »
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Bing Ads announced Monday that automated bidding strategies Target CPA and Maximize Conversions are now generally available for campaigns targeting Australia, Canada, France, Germany, the United Kingdom or the United States. Both strategies have been in testing for more than a year. Maximize Conversions aims to generate as many conversions as possible within a campaign’s
Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies Read More »
Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of
If you’re not updating ROAS and CPA targets frequently, you’re missing out Read More »
April 3, 2018 Automation is all the rave in the digital marketing world. Marketers can use machine learning for bidding, ad copy, display campaigns, app campaigns, etc. The list goes on. Even if a digital marketer isn’t using a smart bidding strategy or have smart display campaigns, marketers are still benefiting from machine learning as
