With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide….
CPC
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Reddit has launched a new CPC ad option, and flagged coming changes to broaden its ad offerings. Source link
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Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019:…
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One of the most common pain points I have experienced with clients is this question: How can we increase the overall number conversions/purchases/leads/subscribers but not increase how much we are…
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Google AdWords (part of newly re-christened Google Ad Manager) remains, to this day, the simplest and most powerful tools in the PPC advertising industry. The powerful algorithms automate most of…
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Today, to build upon our working knowledge of data distributions, we’re going to be analyzing CPC data using box and whisker plots. If you missed the first installment, get caught…