Any brand worth its salt has a carefully considered and configured strategy to land and retain loyal customers. But in these unprecedented times, a conventional strategy may fall short of hitting consumers where it counts. Certain sectors may be in for a bumpy ride, but for the likes of CPG, there are endless opportunities to […]
Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI Read More »
Friday 14 February 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge The stakes have never been higher for large CPG companies.
There’s no denying it: Cold and flu season is upon us, and homes everywhere are filled with sore throats, runny noses, and incessant coughing. At such a time, there’s only one place to turn for relief… The medicine cabinet. In many homes, the medicine cabinet is a virtual cornucopia of remedies, from cough drops to
Top CPG Brands Found in America’s Medicine Cabinets Read More »
Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, connecting digital campaigns to in-store results. DSP was the attraction. Quotient and Ubimo had worked together for several years, utilizing the latter’s data for Quotient customer campaigns. But the
CPG marketing platform Quotient buys location data provider Ubimo Read More »
Q4 has begun, and this means silver bells are starting to ring, Santa is double-checking his list, and the holidays are officially around the corner. Field Agent’s free holiday preview, An Omnichannel Christmas, covers practically every angle of holiday shopping, from popular gifts to groceries to stocking stuffers. Spanning almost 50 pages, the report is
Here are 7 CPG Brands Poised for a Really Strong 2019 HOLIDAY Season Read More »
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others. CPG companies in particular face big challenges building treasure troves of first-party data because they
“It is a really exciting time to be in the grocery ecommerce space, as you can imagine, the customer needs are changing very, very rapidly and technology solutions to deliver on those needs are also changing very rapidly,” Albertsons’ VP of eCommerce Business Kenji Gjovig told attendees late last month at the Digital Food &
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns,
Customer loyalty is a lucrative investment. Customers with an emotional connection to a brand have a 306% higher lifetime value. The problem is that loyalty programs are a game of high hopes and often anemic results. Studies show that only 11% of Millennials actively engage in the loyalty programs they’re members of. Overall, consumers will
5 Ways to Build Loyalty for Your CPG Brand Without a Loyalty Program Read More »
Press release content from Business Wire. The AP news staff was not involved in its creation. Click to copyhttps://apnews.com/Business%2520Wire/175765757051400ab55d67466e36e5a9 ST. PETERSBURG, Fla.–(BUSINESS WIRE)–Apr 8, 2019–Triad®, the leaders of digital retail media, today announced the launch of Retail Response™, a proprietary media optimization platform that uses multiple retail signals and artificial intelligence (AI) enabling brands to
