Any brand worth its salt has a carefully considered and configured strategy to land and retain loyal customers. But in these unprecedented times, a conventional strategy Read More
CPG
Friday 14 February 2020, 7:00 amEditor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges Read More
There's no denying it: Cold and flu season is upon us, and homes everywhere are filled with sore throats, runny noses, and incessant coughing. At such Read More
Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, Read More
Q4 has begun, and this means silver bells are starting to ring, Santa is double-checking his list, and the holidays are officially around the corner. Field Read More
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Read More
“It is a really exciting time to be in the grocery ecommerce space, as you can imagine, the customer needs are changing very, very rapidly and Read More
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service.Driven by AI and machine learning Read More
Customer loyalty is a lucrative investment. Customers with an emotional connection to a brand have a 306% higher lifetime value. The problem is that loyalty programs Read More
Press release content from Business Wire. The AP news staff was not involved in its creation.Click to copyhttps://apnews.com/Business%2520Wire/175765757051400ab55d67466e36e5a9ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Apr 8, 2019--Triad®, the leaders of Read More