CPG

2019 Holiday Preview - Download

Here are 7 CPG Brands Poised for a Really Strong 2019 HOLIDAY Season

Q4 has begun, and this means silver bells are starting to ring, Santa is double-checking his list, and the holidays are officially around the corner. Field Agent’s free holiday preview, An Omnichannel Christmas, covers practically every angle of holiday shopping, from popular gifts to groceries to stocking stuffers. Spanning almost 50 pages, the report is …

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How CPG brands are getting closer to consumers to collect first-party data – Econsultancy

Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others. CPG companies in particular face big challenges building treasure troves of first-party data because they …

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Albertsons partners with CPG brands to drive online sales of groceries through 4-prong approach

“It is a really exciting time to be in the grocery ecommerce space, as you can imagine, the customer needs are changing very, very rapidly and technology solutions to deliver on those needs are also changing very rapidly,”​ Albertsons’ VP of eCommerce Business Kenji Gjovig told attendees late last month at the Digital Food & …

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NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns

CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns, …

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5 Ways to Build Loyalty for Your CPG Brand Without a Loyalty Program

Customer loyalty is a lucrative investment. Customers with an emotional connection to a brand have a 306% higher lifetime value. The problem is that loyalty programs are a game of high hopes and often anemic results. Studies show that only 11% of Millennials actively engage in the loyalty programs they’re members of. Overall, consumers will …

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New Planning and Optimization Solution from Triad® Helps CPG Brands Maximize Return on Performance-Based Ad Spend

Press release content from Business Wire. The AP news staff was not involved in its creation. Click to copyhttps://apnews.com/Business%2520Wire/175765757051400ab55d67466e36e5a9 ST. PETERSBURG, Fla.–(BUSINESS WIRE)–Apr 8, 2019–Triad®, the leaders of digital retail media, today announced the launch of Retail Response™, a proprietary media optimization platform that uses multiple retail signals and artificial intelligence (AI) enabling brands to …

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7 Reasons to Incorporate Experiential Marketing for Your CPG Brand

Experiential marketing isn’t new. In fact, over the past few years, we’ve seen brands big and small work hard to create events and experiences that will live on in their customers’ hearts and minds. Whether these are pop-up shops like Luke’s Diner of Gilmore Girls fame or the Kwik-E-Marts that appeared before The Simpsons Movie; …

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