Experiential marketing isn’t new. In fact, over the past few years, we’ve seen brands big and small work hard to create events and experiences that will live on in their customers’ hearts and minds. Whether these are pop-up shops like Luke’s Diner of Gilmore Girls fame or the Kwik-E-Marts that appeared before The Simpsons Movie; […]
7 Reasons to Incorporate Experiential Marketing for Your CPG Brand Read More »
Amazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What it means. That means brands can add their ASINs (Amazon’s version of a product identifier code) with AmazonFresh offers to any new or existing Sponsored Products campaign. Sponsored Products show up in search results pages as well
Amazon extends Sponsored Products to AmazonFresh for CPG brands Read More »
Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses. The last demonstration of this was a significant one: for the first time ever, CPG giant Procter & Gamble (P&G) exhibited at CES, which has historically been a favorite launching pad for tech and consumer electronics companies. At
P&G’s new connected products demonstrate how CPG brands are evolving – Econsultancy Read More »
Every nine out of ten dollars in the fast-moving consumer goods (FMCG) industry come from online sales, according to an infographic by Grip, a Web-based software that automatically generates images at scale. The infographic offers insights into the current state of e-commerce in FMCG, also known as CPG (consumer packaged goods), as well as why e-commerce
CPG E-Commerce: Online Growth Is Speeding Up Read More »
Entertainment marketers are masters at grabbing an audience’s attention in a split second with just one image, clip, or tweet. They do this by deftly focusing their marketing on three essential strategies: telling stories, inspiring emotion, and taking risks. Here’s how CPG brands can emulate that strategy. 1. Telling Stories Entertainment brands wrote the book
