CPIs

Boost Social App Campaign CPIs During Peaks of Seasonality

April 16, 2018 An important aspect of any type of marketing is understanding when seasonality hits your business and how to capitalize your existing brand awareness during this period.  The same holds true when marketing your app. Search is one of the most common networks to advertise apps, but how do you know if you …

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4 Tips to get up to 37% better CPIs with Instagram’s Story app install ads

Just a few months ago, Facebook added the ‘app install’ objective to Instagram Stories’ ads. In a world of shrinking attention spans and in-the-moment content, Instagram Stories ads present app advertisers a unique opportunity to extend their user acquisition efforts. That opportunity, however, comes with a whole new set of expectations and rules. After running Instagram …

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