CPL

How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy. At the time, when our then-editor Graham Charlton asked Malm what Phrasee’s plans were for the next few years, he …

How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy Read More »

3 Facebook Ad Tests | How Clicking One Button Increased Return on Ad Spend 245% & Improved CPL 41% & 55%

Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies.  In each of the three Facebook ad tests you’ll see in this post, I’ll explain how clicking one little button can dramatically change the performance of your ads. So, if you’d like to increase …

3 Facebook Ad Tests | How Clicking One Button Increased Return on Ad Spend 245% & Improved CPL 41% & 55% Read More »