Cost per leads (or cost per sale, cost per acquisition) is what you as an account manager are optimizing towards. You and your client have a set goal of what you think you can hit to remain profitable. You may also find yourself in a position where you are not hitting your CPL threshold and […]
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy. At the time, when our then-editor Graham Charlton asked Malm what Phrasee’s plans were for the next few years, he
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy Read More »
Stop me if you have heard this one before: We want the cheapest lead possible. One consistent theme that I hear from startups and international brands is people asking for a cheaper lead each month and year over year. However, that is the faster way to waste money and, in some unfortunate events, go out
Learn how one startup doubled CPL and saved money Read More »
It’s no secret that I love ad customizers. They allow you to write dynamic ad copy that changes depending on who is searching. Even more importantly, they stand out from your competition. For example, if we know that a product takes longer to ship to Florida vs. California, we can customize the ads in each
How to Use Ad Customizers to Decrease Cost-Per-Lead (CPL) Read More »
March 7, 2018 What’s the CPL goal? Tends to be a question asked frequently in the lead generation world of online advertising. Sometimes this number seems to be floated around the historical account average, and profit levels aren’t looked into as they should be when looking into what your CPL goal should look like. Initial
Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies. In each of the three Facebook ad tests you’ll see in this post, I’ll explain how clicking one little button can dramatically change the performance of your ads. So, if you’d like to increase
