Nearly two-thirds of online publishers saw lower CPMs in early May Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Nearly two-thirds of online publishers saw lower CPMs in early May Read More »
Are High CPMs on FB Ads Key to the Russ Ruffino System? After Google, Facebook is the most popular digital advertising network in the world. Around 22% of all online advertising dollars are spent on Facebook. Russ Ruffino has said that advertising is vital to any business and that Facebook remains one of the best
Are High CPMs on FB Ads Key to the Russ Ruffino System? Read More »
Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR) was
Instagram CPCs, CPMs drop as click-throughs continue to climb Read More »
Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs for non-targeted mobile ad inventory. That’s a key finding in a recent report from mobile ad platform Smaato, “Global Trends in Mobile Advertising,” based on trillions of ad requests through its platform. In the Americas,
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads Read More »
It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in Recode relied on new data to suggest that Facebook’s change to its News Feed to de-emphasize commercial posts in favor of those by individuals may indeed be causing people
No, we can’t say Facebook CPMs are up because of the News Feed change Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring Read More »
You’re running campaigns as usual. Good ones, campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What gives? It’s important to note that you’re (probably) not
Rising CPMs During the Holidays? Here’s Why You Shouldn’t Panic Read More »
If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to
E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip Read More »
