CPMs

Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads

Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs for non-targeted mobile ad inventory. That’s a key finding in a recent report from mobile ad platform Smaato, “Global Trends in Mobile Advertising,” based on trillions of ad requests through its platform. In the Americas, …

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Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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Rising CPMs During the Holidays? Here’s Why You Shouldn’t Panic

You’re running campaigns as usual. Good ones, campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What gives? It’s important to note that you’re (probably) not …

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