Crafted

How HTC crafted Vive Cosmos for a new generation of consumer VR

HTC unveiled its high-end consumer virtual reality headset, the HTC Vive Cosmos today. It ships on October 3 for $700, and I had a good hands-on demo with the system, for which preorders are opening today. And I had a chance to sit down with a couple of HTC executives after my demo, and I …

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How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Similar to how Indochino is revolutionizing menswear with made-to-measure suits, it turns out a custom fit applies to their digital marketing too. In the past year, the fast-growing apparel brand saw over 50% growth in retail, and opened nine new showrooms across North America. The brand’s marketing team of just 12 people are used to …

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