Crafting

How businesses are crafting their next Facebook retargeting campaign

How businesses are crafting their next Facebook retargeting campaign Studies have shown that 96% of visitors to a website are not ready to make a purchase. First impressions are essential, but in the times we live in now, it’s more about the next couple of impressions that make a difference between a sale or not. …

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Crafting a Digital Marketing Scorecard for the US Wine Industry

Advertisement by Pierre Costa, Damien Wilson and Liz Thach, Sonoma State University & SommDigital Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with …

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Crafting a good page title for SEO • Yoast guide to title tag SEO

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a …

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