This post was originally published on Joel.is. Sometime in late 2018, the concept of having a support network clicked for me. This was the year that I started working with Mandy, my second Executive Assistant. Caryn, who I worked with in that capacity for around a year and a half, had transitioned to lead Finance. […]
Marketers usually start the financial year with a social media marketing plan—what channels they will target, their audience, the kind of content they want to create. But halfway through the year, that social media plan will have to be changed because it hasn’t done its job. Why? Because social media is saturated with content and
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Growing your business is one of the most important, yet also the most difficult aspects of being an entrepreneur. While creating amazing products and offering outstanding services is certainly the first step to business growth, it’s just the beginning. In fact, even the best products won’t sell well if you don’t get them in front
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Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone. 63% of American households engage in at least one crafting project annually, while more than one in four
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How businesses are crafting their next Facebook retargeting campaign Studies have shown that 96% of visitors to a website are not ready to make a purchase. First impressions are essential, but in the times we live in now, it’s more about the next couple of impressions that make a difference between a sale or not.
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Advertisement by Pierre Costa, Damien Wilson and Liz Thach, Sonoma State University & SommDigital Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with
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Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a
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Blogs (like this one!). Podcasts. Whitepapers. Ebooks. Videos. Social media channels. It seems like every company is putting more effort into telling their story in creative ways—and it’s not just the Apples and Googles of the world. As companies battle to connect with customers beyond the physical product and service, they need to strategize for
How do you craft your brand voice? We asked our #SMTLive community for their thoughts. Source link
#SMTLive Recap: Expertly Crafting Your Brand Voice Read More »
A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience. This means looking at what worked before, what didn’t, and the lessons you
