You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user. Gone are the days of plugging in keyword phrases into your blog […]
10 on-page SEO essentials: Crafting the perfect piece of content Read More »
With 2019 freshly arrived, it is a good idea to look at the business strategies that you are planning to implement this year to ensure that it’s a good year for your e-commerce business. Among the many battle plans that you should formulate, one of the most important is your social media strategy. Time and
The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019 Read More »
I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of flow technically consists of eight elements, but we map everything to a subset of
Crafting a B2B Marketing Strategy With Flow in Mind Read More »
Since their inception in 2015, the Search Engine Land Awards have maintained some of the highest submission requirements and strictest standards among digital marketing awards programs. The application process requires submitting a number of highly sensitive and often confidential details around campaign budget, metrics, strategy and tactics, tools and resources used by entrants, in addition
21 tips for crafting impressive awards submissions Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Welcome to the Rethink marketing podcast. I’m here today with Kristina Halvorson. Kristina, can you tell us more about yourself and Brain Traffic? Kristina Halvorson: Sure. Thanks for having me on. I am a content strategist by
Crafting an Effective Content Strategy for Your Business Read More »
Press releases may not be the flashiest piece of marketing your company ever creates, but they are a valuable and essential component of public relations strategy. Whether you’re looking to learn how to write a press release for an event, product launch, or any other newsworthy topic, the following advice will help you to create
By Mark Zeni Any blogger or business owner can pump out a 500-word blog post and call it a day. And while there’s some immediate benefit in a short, compelling post, there isn’t a ton of long-term value. Long-form content is what you should really be investing your resources
5 Tips for Crafting Higher Converting Long-Form Content Read More »
Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue.
Customers today aren’t interested in spending their hard-earned money any old place. They want something more – a cohesive experience, a sense that the business they’re patronizing shares their values and principles. They need a mission. It’s been said before that a brand is a promise. A mission statement, then, is this promise in written
Crafting an Exceptional Statement to Keep You on Mission Read More »
Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and
Use a Content Audit as the Key to Crafting Your Content Marketing Strategy Read More »
