Crap

40 reasons good people make crap content marketing

This is the last post in a triad marking the 5-year anniversary of the publication of the Crap slideshare. The first looked at the impact Crap made on us and what it taught us about content marketing. The second looked at the predictions made in Crap and suggested some ways to fight against the content …

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Did Crap come true? How to fight the content marketing deluge.

It’s five years since we published Crap: Why The Biggest Threat to Content Marketing Is Content Marketing (embedded at the bottom of this post).  In my last Crappiversary post, I talked about the impact that the piece had on Velocity and about the lessons we learned from it. In the final one (promise), I’ll try …

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Five years of Crap content marketing: an anniversary

Five years ago, to the day, we published a slideshare called Crap: Why The Single Biggest Threat To Content Marketing Is Content Marketing. This one: Until that day, our content about content marketing had performed pretty well. Our blog was starting to hit some semblance of a stride. We were proud of getting a few …

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How to Write Ecommerce Emails That Don’t Annoy the Crap out of Your Readers

Email marketing is an essential component of every business. But it’s even more important for your ecommerce website. Why? It’s one of the best ways to communicate with your customers. As an ecommerce business, you don’t have the luxury of seeing your customers face to face like you would if you were a brick-and-mortar company. …

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