craze

Column: WeWork carries Silicon Valley’s ‘unicorn’ craze to its absurd limits

For all you killjoys and Cassandras looking for the apocalyptic end to Silicon Valley’s “unicorn” craze, WeWork is beginning to look like a godsend. Until recently, the company looked like the most glittering unicorn in the high-tech herd since the heyday of Uber, with a private market valuation of $47 billion. That might seem strange …

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Here’s What the Whole Blockchain Craze Can Teach Us About Market Differentiation

Indulge me in a little “back in my day” moment. When I was offered my first Head of Marketing role, it was in an industry I didn’t know, riddled with competition, and during the recession. And I walked ten miles each morning to get there, in the snow! (Just kidding) The project sounded pretty crazy, …

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Google gets in on mobile ‘story craze’ with new AMP Stories format

This morning Google is releasing “AMP Stories,” a visually rich content format designed to provide publishers with new storytelling options for the mobile web (it also works on desktop). Many people will see the move as an attempt to copy Snapchat or Instagram Stories; but before both, there was Yahoo News Digest, a swipeable news …

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