Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users daily. One third of the most viewed Stories come from businesses and 60% of users discover new products through the platform. With numbers like that, it might be tempting to throw up a random Stories Ad and wait for the […]
6 Tips for Creating Highly Effective Instagram Stories Ads Read More »
Instagram video is an absolute must-have in your brand’s social media strategy for 2020. (She said, surprising no one.) But it’s a lot easier said than done. In 2019, 87% of businesses were using video as a marketing tool, and 90% of them said that they felt competition and noise are on the rise. Meanwhile,
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Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets – eliminating one extra step in the targeting setup process. The update, which appears
Facebook to pull location from ad set when creating new Lookalike audiences Read More »
Over the last few weeks on this podcast, we’ve been doing some intensive tactical trainings. We’ve talked about adding upsells to your sales promotions, adding bonuses, when to add them. We’ve talked about the mindset of list building, and then we’ve gotten really specific about what you need to do to build your list. Today
#86: Creating An Honest Business From The Ground Up with Dale Partridge Read More »
Tuesday 12 November 2019, 7:00 am Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”: if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more
Your 2 Step Recipe to Creating an ROI Partnership Read More »
According to a recent survey, 66% of marketers ran three or more influencer marketing campaigns in 2018 and 42% now have an “always-on” influencer strategy. More than ever, businesses are starting to understand the value of collaborating with individual content creators and thought leaders to drive engagement and conversations around their brands. Planning and managing
A Guide to Creating a Great Influencer Marketing Strategy – Bitly Read More »
Joyce is a Senior Trends Analyst at Mintel, focusing on capturing consumer behaviour for the Asia Pacific market, as well as supporting the global Mintel Trends team to identify new consumer trends. October 31st, 2019October 31st, 2019 French pet food company Royal Canin has launched a new initiative that will provide stray cats and dogs
The importance of creating visual content for social media cannot be understated. Need proof? Look no further than the Google Doodle. By changing its look everyday, Google creates a reason to visit its landing page and use its search engine over others. Strong visual content on social media has the same effect. It gives people
12 Expert Tips for Creating Visual Content on Social Media Read More »
Need help in creating a blog that is killer? Look no further than the Kardashians for inspiration. “In order to win at life, you need some Kim K skills, period.” Do you agree you need Kim K skills? Well, that quote is from Kanye, who was bigging up his wife’s life skills to GQ Magazine
What the Kardashians Taught Me About Creating a Blog That is Killer Read More »
Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event
The Ultimate Guide to Creating Compelling Webinars Read More »
