Content creation is and will remain a vital part of your online efforts. Good content improves your SEO, user experience, reputation and much more. But how can you tell that you’re focusing on the right things? And how do you create content that achieves the goals you set out to achieve? Creating content can feel […]
How to get creative with content: An interview with Hannah Smith Read More »
While watching the NBA Finals a couple of nights ago I saw a commercial for Adobe Creative Cloud Express. In that commercial they said something to the effect of “even Kindergarteners can use it.” That inspired me to create this list of ten ways that Adobe Creative Cloud Express can be used in K-12 schools.
Ten Ways to Use Adobe Creative Cloud Express in School Read More »
A week after its initial tweet and the subsequent backlash, Tinder announced it would un-ban those members and allow users to fundraise for Black Lives Matter. “From time to time, our members use Tinder to engage with topics they care about,” a spokesperson told BuzzFeed News. “And while our community guidelines state that we may
TikTok has proven that it’s no passing fad, with more than 1.65 billion downloads to date. It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are
9 Ideas for Creative TikTok Videos that Will Engage Your Followers Read More »
Using influencer marketing is one of the best ways to directly connect with relevant audiences through a medium that those audiences trust. And as many brands are now discovering, the best way to maximize these influencer campaigns is by doing the legwork and taking the time to collaborate with their influencers, working with them to
Here’s How to Give Influencers Creative Freedom AND Protect Your Brand Read More »
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Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let’s face it — often, people don’t want to take the time out of their schedules to talk.
16 Creative Lead Generation Ideas to Try Read More »
One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks,
7 Lessons from Sprout Social’s Year of Creative Testing on Social Media Read More »
Ready to elevate your small business today? Then it’s time to get serious about video marketing. Don’t worry, you don’t need a scriptwriter, film crew and headstrong director to create compelling videos. In fact, all you need is right here in this small business video marketing tips guide. Why are videos so important? Video content
5 Creative Ways to Implement Your Small Business Video Marketing Plan Read More »
Thursday 19 March 2020, 12:00 pm Connecting with consumers can be challenging in a marketplace where businesses appear removed from the human experience. Top brands are beginning to integrate behavioral science techniques to feel what their customers feel. They have found that increased empathy leads to better customer outreach and ROI. Sentient Decision Science will
From Conception to Completion: Perfecting the Creative Process Read More »
