Creative

How to grow your creative business using ‘tasters’ – Red Lemon Club

You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother?  Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a …

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How to Promote Your Creative Business? Here’s What I Do… – Red Lemon Club

In this episode, Alex answers a reader question on promoting one’s creative business. He introduces his ‘tripod of awareness’ idea that provides the backbone of the marketing strategies he advises for his clients, and uses himself. Also discusses other self-promotion avenues that have worked for Alex and others, as well as cool and interesting new …

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How to Overcome Creative Slumps? – Red Lemon Club

In this episode, Alex answers a reader question on overcoming creative slumps. He shares his idea of a slump, an ego, being a victim, the core factor why creative people do not want to take action and how does it affects the creative energy. Alex also shares some tips and tricks on how to overcome …

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The benefits & risks of bringing your creative team in house

We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018. During the session he shared his experiences since deciding to move 85% of the brand’s creative production in-house and we’ve compiled some of the core benefits and risks involved. The core principles of …

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Creative Ways to Use VoIP as a Marketing Tool for Your Online Business

VoIP is an abbreviation for Voice over Internet Protocol. In layman’s terms, internet protocols are used to conduct the telephonic conversations without using the traditional phone lines. As the name VoIP suggests, all the communication is takes place by using the internet connection and the quality of phone calls depends on the quality of internet …

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