Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple …

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