Sometimes, as I’m prepping to hash out our marketing plan for the coming quarter, I find myself thinking about the advertising pages in the back of vintage magazines from the…
Creatives
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Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC,…
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It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how…
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According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting. I get…
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Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC,…
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Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded by advertising — so much so that many people are sick…