Creatives

Marketing Day: Snap names new VP, Telecom study, programmatic creatives & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

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Here’s why you should crowdsource your programmatic creatives

Channel: Display Advertising, Content & Writing, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying / Good To SEO

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began

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How to test your programmatic creatives like a pro

Channel: SEM / Good To SEO

According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting. I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your time. I’m

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Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Channel: CMO Zone, Marketing Day / Good To SEO

Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more Read More »

How to combat it without spending all day making new creatives

Channel: Social Media Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO / 1 Comment

Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded by advertising — so much so that many people are sick of it. Last year, downloads of ad blockers increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps

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How To Adjust Creatives For Search Conversions

Advertising, SEO BLOG / Good To SEO

The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to help people discover their apps more easily. In such a crowded marketplace – 65% of downloads come from searches in the Apple App Store – it’s a good way to

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Why Motivated Creatives Think Like Andy Warhol

art, Business, creative, creativity, expansion, growth, Inspiration, money, productivity, SEO BLOG, warhol productivity / Good To SEO

“The minute you’re satisfied with where you are, you aren’t there anymore.” — Tony Gwynn A sustainable business is a growing business, not a static one. This might seem like a simple concept, but it is an idea that most business owners do not consider. To stand out, to continue to earn well, to stay motivated, and

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Why Creatives Lead to Successful Search Ads

b2b, Consumer, Mobile Marketing, SEO BLOG / Good To SEO

Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the

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