Picture this: You’re an SEO professional, and someone asks you what exactly it is that you do. What do you say? I’m a: Search analytics guru Content strategist Site developer UX designer Paid search synergist Educator Who knows? It really depends on your organization and what it needs. SEO pros are often forced to become […]
What Is an SEO Professional Today? An Identity Crisis Averted Read More »
Some organisations discover issues through social media before they find out about them from their own employees. According to Salesforce, 55% of ‘high performing’ customer service teams say they can predict customer service needs more than 80% of the time, and with more customers now expecting instant responses it pays to have a plan in place
The four stages of social media issue and crisis management – Econsultancy Read More »
Entrepreneurs are natural dreamers. They see a vision and they’re crazy enough to try and build it for themselves. But there’s one thing that can hamstring any dream: cash-flow problems. Less than three-percent of small businesses started in 2011 are still operational. Your ability to manage cash-flow effectively will determine your ability to grow, or
You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re calling the “Digital Work Crisis.” We’re asking anyone who works in a large organization, especially those who are involved in marketing operations and marketing technology, to answer just a few
The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are
How to Manage a Social Media Crisis in 9 Simple Steps Read More »
Hi there and welcome to episode 255 of the ProBlogger Podcast. My name is Darren Rowse. I’m the blogger behind ProBlogger, a blog, podcast, event, job board, and a series of ebooks, all designed to help you as a blogger to grow your blog, to build an audience, to create great content, and to build
255: My Mid-Life Crisis and The Power of Being Vulnerable on a Blog Read More »
In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. A few hours later that enthusiasm turned to panic, as my focus completely shifted to a sudden, sharp pain that woke me in the middle of the night in
Does Your Health Care Content Hold the Cure for Customers in Crisis? Read More »
Massive student loan debt is having a crippling effect on the U.S. economy. According to the United States Federal Reserve, 44.2 million students owe $1.52 trillion . This amount is growing by $29 billion a quarter. Student loan debt now surpasses all other forms of debt except mortgages. College debt exceeds what is owed for
Student Loan Crisis: $1.52 Trillion Bubble Growing By $29 Billion a Quarter Read More »
Many business leaders would say that handling a PR crisis is an eventuality. But in today’s always-on world of social media and brand communications, what is already a crisis can get out of hand very easily. The solution may be to leverage social media to get out messages that take control of the situation and
How to Manage an Emerging PR Crisis – Before It Spirals Out of Control Read More »
Once upon a time, there was a company named Whoindaland, which had developed a great online reputation and was doing very well. Everything was good in the land. But then one day, someone famous decided they didn’t like Whoindaland’s services and sued them. A newspaper picked up the story and ran with it, and
