Criteria

9 Criteria for Creating an Unbeatable Brand Strategy

Brands with consistent branding expect to earn 23% more annual revenue on average than the brands that are inconsistent. But building a brand strategy can feel overwhelming. That’s where strategist Lindsay Pedersen comes in. Her company, Ironclad Brand Strategy, helps companies build the kind of brand that “differentiates your business in an enduring way.” Products …

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What Criteria Matter Most When Choosing Social Media Marketing Tools?

We are beyond the stage of convincing the decision makers in our businesses that investment in social media marketing is necessary. Now it is all about making the right decisions when it comes to the tools we choose and with 1 million new active mobile social users added every single day, the right tools are …

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