It’s clear that chat apps and chatbots have become increasingly more popular for businesses over recent years. Chatbots offer a variety of benefits to the community management and customer services world. Active at all times (day or night) and ready to respond to customer inquiries, when done right chatbots can greatly improve your customer experience and offer […]
Why Chat is Becoming Critical for B2C Brands [Infographic] Read More »
Despite the changes, SEO continues to be a key factor of any digital marketing plan. A successfully run campaign can provide a high return on investment in a way that is measurable and easy to adopt. Using SEO is an important part of digital marketing. The new changes Google is implementing make it harder for
8 Facts Why SEO Is Critical For Your Digital Marketing Strategy Read More »
Also, don’t forget to align your headline copy and your CTA verbiage. Whatever you promise to deliver in the compelling headline, make sure you reinforce it in the call to action. 4. Font Issues Ever wondered if font negatively impacts conversions? You can put that question to rest, because research shows that it does. For
Are You Making These 5 Critical Landing Page Mistakes? Read More »
Healthcare marketers have a unique challenge, because people buy and use healthcare very differently from how they buy most other products and services. This infographic by DialogTech explains that healthcare marketers can take advantage of that difference by using the phone to their benefit. One study found that 88% of doctors’ appointments are booked over the
Healthcare Marketing: The Phone as a Critical Channel Read More »
If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire across the web. If you’re blogging for business purposes, getting your content spread can play a major role in growing your business. So what do you think
Why your social media audience is critical for content marketing Read More »
September 26, 2017 The CRO arena has been moving and shaking since its early beginnings; constantly challenging itself to adapt and optimize (Convenient, right? Optimizers optimizing their own industry?). Lately, there has been a lot of buzz surrounding testing; specifically, how big should we test? Some clients want to move hard and fast testing
More than 2 million blogs are published each day. How many are read in their entirety? Whatever number comes in mind, I am willing to bet the actual number is far far less. Readers are not apathetic. In fact, the most active demographic of readers are millennials who actively search for blogs on several topics.
3 Critical Shortcomings Every Blogger Needs to Avoid Read More »
So far in 2017, nearly 70 Macy’s locations are set to be closed. Sears and Kmart are closing 150 stores across the country. Amazon is currently poised to take the throne of the retail industry and Uber has claimed dominance over transportation. Yet, Amazon doesn’t own any physical stores, and Uber does not own any
3 Critical Components That Affect Ecommerce Sales Read More »
The trope “there’s an app for that” is quickly becoming “there’s an AI for that.” Want to assess the narrative quality of a story? Disney’s got an AI for that. Got a shortage of doctors but still need to treat patients? IBM Watson prescribes the same treatment plan as human physicians 99% of the time.
You! If you look up top you will see a much skinnier me after I got sick and lost 20 pounds in India. But this was me. This was my story AWAY from blogging. Watch as I explain a little bit more about me and 5 memorable travel experiences I had in India: Don’t you
Are Your Blog Posts Missing this Critical Element? Read More »
