Recently someone asked me what makes a good marketer. I thought for a while and replied, “A good marketer is someone who can efficiently use every channel and back it…
CRMs
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Both salesforce.com inc. (NYSE:CRM) and Gridsum Holding Inc. (NASDAQ:GSUM) compete on a level playing field in the Application Software industry. We will evaluate their performance with regards to institutional ownership,…
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Email marketing is a popular tool for companies who are interested in building up their relationship with customers, attracting new leads and sharing the latest news and updates with their…
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Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019:…
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SMEs need to choose a CRM that is easy to use and will grow with their business – without additional costs A good customer relationship management system is vital. Whether you’re…
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In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the years, the ways in which salespeople deal with customers and potential…